Impact & Convert: Authentic Personal Brand Photography
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
Personal brand photography is a combination of lifestyle photography and commercial photography showing you in a way that impacts your audience in an emotional way and converts them into clients. It can include photos of you working with your clients, photography of your products being used, you with different emotional expressions, candid looking portraits of you in your everyday environment, and any other types of images that help tell the story of who you are and what your business represents. They are images meant to relate to the viewer in a personal way that entices them to become your customer. As a successful business owner, entrepreneur, professional, or online influencer, you are your brand and your photographs should reflect your personality throughout your marketing. Personal branding photography provides authenticity to that personality and builds trusts with your prospects and clients. So, it’s important to build a library of content that shows this personality to pull from for regular marketing needs. Use these photos on social media posts, throughout your website, on sales or landing pages, in newsletters and email campaigns, for press releases, in brochures and other print materials, and whatever other marketing you do.
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” -Tom Peters
Are you using same free stock images everyone else is using? Perhaps you are wasting time taking poor-quality selfies? Working with us on your personal brand photography will solve both of those issues. From each shoot, you’ll begin to build a library of custom images to choose from for your marketing needs. Using us for personal brand photography will help you connect with your audience, increase conversions, save time and hassle doing it yourself, and strengthen your brand!