Detroit Personal Brand Photographer
Impact & Convert: Authentic Personal Brand Photography
Jennifer Arnett of Starloft Photo & Video is a personal brand photographer based in Canton, Michigan serving the Detroit and Ann Arbor areas of southeast Michigan focusing on Canton, Plymouth, Livonia, Northville, Westland, Belleville, Ypsilanti, Novi, Farmington, and Farmington Hills. She is available to travel.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
Personal brand photography is a combination of lifestyle photography and commercial photography showing you in a way that impacts your audience in an emotional way and converts them into clients. It can include photos of you working with your clients, photography of your products being used, you with different emotional expressions, candid looking portraits of you in your everyday environment, and any other types of images that help tell the story of who you are and what your business represents. They are images meant to relate to the viewer in a personal way that entices them to become your customer. As a successful business owner, entrepreneur, professional, or online influencer, you are your brand and your photographs should reflect your personality throughout your marketing. Personal branding photography provides authenticity to that personality and builds trusts with your prospects and clients. So, it’s important to build a library of content that shows this personality to pull from for regular marketing needs. Use these photos on social media posts, throughout your website, on sales or landing pages, in newsletters and email campaigns, for press releases, in brochures and other print materials, and whatever other marketing you do.
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” -Tom Peters
Are you using same free stock images everyone else is using? Perhaps you are wasting time taking poor-quality selfies? Working with us on your personal brand photography will solve both of those issues. From each shoot, you’ll begin to build a library of custom images to choose from for your marketing needs. Using us for personal brand photography will help you connect with your audience, increase conversions, save time and hassle doing it yourself, and strengthen your brand!
Amazing Benefits of Personal Brand Photography
By booking a personal brand photography session, you will save a ton of time as you’ll be letting a professional create the content for you instead of trying to take the time out of each and every day to create new content. And that content will be professional quality instead of amateur phone quality. Your spouse does not want to be like the “Instagram husband” (search for it on Youtube later if you haven’t seen the viral video). By choosing a package that has recurring sessions (typically quarterly), you will have a consistent library of image content to choose from for your social media. The images will be unique to your brand. We’ve seen multiple eye doctor websites with the exact same stock images; that certainly doesn’t make you stand out to your potential patients. Using personal brand photography creates trust and connection with your audience and helps you to authentically and visually tell your story.
Custom Built Package for Your Needs
Packages are custom built for your needs and include a photography session of YOU in your business showing the day-to-day and telling your story with images. We work with a professional hair and makeup artist who can make you look your best for the day, if you’d like. We take lots of images so there is variety to choose from. We can resize the images to whatever dimensions you need whether it be facebook, Linkedin, print materials, or in an email signature to name a few. Images will be licensed to you for unlimited commercial use with no expiration date. We don’t require credit when you use the images, unlike many portrait photographers. We can shoot at as many locations as you’d like, and you can change your outfit as much as you’d like. It’s really just a fun way to make your brand be shared with your audience. We offer a variety of other add-on services to enhance your marketing efforts including studio headshots, social video, lifestyle product photography, Google tours, and more.
Every personal brand photography session is custom designed to meet our clients needs. In order to do this, we will set up a day and time to plan your session, discuss your brand, and choose some storylines you want to convey to those who see your images. These storylines will be different for every client. What is it that makes you, YOU? Hence, “personal” brand photography.” These images should not show our style, but yours! You can expect this conversation to get really in depth about what message you want your viewers to get from your images.
Below is a general guideline of our personal brand photography services. Our packages include 10, 20, 30, or 60 images delivered in order to provide enough images for every day for a month or quarter of social media posts. We can customize any package to fit your unique needs. Please contact us to discuss your project.
Basic editing includes adjustment of color, exposure, contrast, highlights, and shadows; straightening; cropping; and resizing, as necessary. Retouching includes items such as removing objects from the scene, making gray skies blue, greening of grass, removing facial shine, removing stray hairs, whitening of teeth, smoothing of skin, removing wrinkles, removing birthmarks, removing blemishes, removing scars, extending hairlines, removing glare from glasses, whitening eyes, filling in beards, removing beard stubble, removing tattoos, adding volume to hair, slimming of face or body, etc., as necessary.