Trainers Total Fitness – Business Video


Trainers Total Fitness from Jennifer Arnett on Vimeo.
 

We shot Trainers Total Fitness, on Orchard Lake Road, just as they opened. This gym is the fitness center’s second location, the other in Ferndale. Steven Pierce, the owner and fitness expert, has even been found on Fox 2 News giving in-home fitness tips.

Pierce wants to focus on metabolic training for fitness center members, keeping heart rates up and monitored and maximizing calorie burn. With a focus on personal training only, members won’t get lost in a big atmosphere, and they won’t be at a loss for what to do with all of the equipment they have on site if they can’t afford a trainer. This is what sets Trainers Total Fitness apart: certified personal trainers will always help a member reach their goal, and no one will slip through the cracks.

With this video, we wanted to show the personality behind the fitness center, interviewing trainers to set the business apart from other gyms in the area. Many of the certified trainers there began their journeys as clients, and now find themselves working amongst a team of amazing people. The energy, they say, is always positive for members and employees.