What Is Branding Photography?

You’ve worked hard to build your business and brand, creating a logo, mission statement, and social media profiles. There are a variety of elements that go into your brand identity, from your promises to your customers to your website to the way you present yourself on your Instagram and Facebook business pages.

I’m sure you’ve heard the saying that a picture is worth a thousand words, and that’s especially true when it comes to branding. The quickest way to get your brand identity across is through the images you use on your website. That’s why branding photography is essential for any business owner.

Professional Images for your Brand

Branding photography is a collection of high-quality, professional images created to visually represent your business and demonstrate your brand identity. These photos can include images of you and your team members, your workspace, your products, and any part of your process or daily activities.

Brand photos are just like headshots, but instead of promoting yourself, you’re promoting your company. Quality branding images can make all the difference on your business website and social media profiles, promoting your company as professional and consistent.

Branding Photography of Business OwnerHumanize your company

One of the greatest things about branding photography is that it gives potential and current customers a look at the faces behind your business. You may be intimidated by the idea of putting your face out there, but consumers are more likely to interact with and trust a company if they can see the people behind the brand.

Branding photos not only show customers who you and your team are, but they also give interested consumers a peek behind the curtain, so to speak, allowing them to see your process, your products, and what you do every day. While it’s a great idea to have quality product images, it’s also important to feature people in those images to help potential customers see how the product can be used in real life.

Personal Brand Photography of Gym OwnerCreate a stunning first impression

When someone visits your website or social media profile for the first time, you don’t want them to be put off by low-quality images. Professional branding photos create visual interest in your business and give visitors to your website a positive first impression of your brand. The better you present your company, the more likely people will be to get and stay interested in what you offer!

Increase engagement with your brand

While strong content is essential to creating a solid brand identity, visuals are even more important, especially since quality images encourage more people to engage with your business online. Facebook posts with images receive 2.3x more engagement than those without images, according to Hubspot. That’s why images are so essential, especially high-quality, professional branding photos.

You can use your photos everywhere

Branding photos are an investment, but one that’s well worth it! You’ll keep finding places where these photos come in handy, from your website and social profiles to paid advertising and email newsletters. Having these photos on hand makes it easier to properly promote your business and show potential and current clients just how professional you are.

Contact Starloft Photography to book a session!

Canton Michigan Personal Brand Photographer

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New Portrait Studio in Canton, Michigan

We’re making some major changes around here! Starloft Photo & Video is now Starloft Photography. Moving forward we will be focusing on portraits of all kinds specializing in headshots and personal brand. While many businesses are moving out and closing, we signed a lease for a new studio space in Canton, Michigan this week! It’s a 1200 square foot retail space on Michigan Avenue at Lotz Road, very close to I-275. There will be two shooting areas, one with controlled lighting and backdrops and one with large windows with plenty of natural light and stylish furniture. We’re hoping to have all the renovations done by mid-November in time for a Black Friday grand opening sale. We’ll do an outdoor ribbon cutting event in the spring when the weather warms up again. Our goal with every session will be to deliver a high level of customer service, create a portfolio of beautiful imagery, and deliver high quality products through an expertly guided and customized process. Who do you know that needs a new headshot? Who needs personal brand photography? Who would like new family portraits? Who do you know that has high school kids who will need senior portraits? Baby or childrens portraits? Other portraits? Give us a call, and lets get you on the schedule!

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Navy Blue Baking Co. Food Photography | Canton, Michigan

Navy Blue Baking Co. came to me wanting quality food photography of their vegan baked items. We photographed cookies, cheesecake bites, brownie bites, mini muffins, and granola at our home studio in Canton, Michigan. The brownie bite shot was positioned to allow text on the right side of the image. The graphic design using the images is a great thing to think about in planning your shot list.

Cheesecake Bite with Caramel Sauce

Cheesecake Bite with Caramel Sauce

Chocolate Chip Mini Muffins

Chocolate Chip Mini Muffins

Cheesecake Bite with Fresh Strawberry and Chocolate Sauce

Cheesecake Bite with Fresh Strawberry and Chocolate Sauce

Brownie Bites with Powdered Sugar and a Fresh Strawberry

Brownie Bites with Powdered Sugar and a Fresh Strawberry

Cheesecake Bite with Fresh Strawberries

Cheesecake Bite with Fresh Strawberries

Granola in Bowl with Spoon

Granola in Bowl with Spoon

Chocolate Chip Cookies

Chocolate Chip Cookies

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Integrity Naturals – Product Photography – Plymouth, MI

Integrity Naturals came out with some new products and labels for their revamped company a few months back, but there are still some stragglers that need to be captured by the camera! Product photography is always essential for any business that wants a successful online presence, but even more so when you undergo a company makeover. New look, new products, new photos. Let’s take a look at these totally natural and 100% good-for-you products!

The cucumber and chamomile trio of facial products for combination skin.

Rosehip and hibiscus facial products for normal to dry skin.

Hemp and aloe vera facial trio for sensitive skin.

Mineral Salt Soak and Aloe Vera hand and body lotion.

Peaceful Lavender hand and body lotion with essential oils. Also comes in happy orange, refreshing peppermint, and natural aloe vera.

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Arco – Commercial Photography – Romulus, MI

We stopped by this large industrial building in Romulus for a shoot. Arco built this warehouse, and it’s currently used to store food for grocery stores. It was quite chilly in there! We were going to shoot aerial shots of the building, as well, but because of its proximity to the airport, we weren’t able to fly our drone to take photos legally. If you’re ever interested in aerial photography know that FAA regulations may prohibit it. Some areas are not safe spaces for drones to fly. Now, let’s check out this warehouse!

The exterior of the building.

This warehouse is massive!

Inside the storage building.

Another look at the interior and some of the equipment stored inside.

Here you can see the shelves being put to use.

Another shot of the commercial building.

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Spark Headphones – Glow vs. Non-Glow – Product Photography

We worked with Spark Headphones to photograph their Smart Glow Headphones in non-glow mode. Although the selling feature of this product is the glowing, it’s important to have photos of the product when it’s not on so customers know what it looks like. If you have a product that changes from it’s original form, it’s beneficial to have photos of your product in all of it’s forms. This allows the customer to know what to expect when purchasing the product, and can even help decide whether they order or not.

What the headphones look like in non-glow mode.

Glow vs. non-glow

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The Learning Tree South – Google Tour – Livonia, Michigan

We recently shot a 360-degree panoramic Google tour for The Learning Tree – South located in Livonia, Michigan. The Learning Tree is a child care facility dedicated to providing quality child care programs for children from six weeks to thirteen years of age. The tour showcases the classrooms and outdoor play area at the learning center. A Google Streetview Trusted tour is a great way to showoff daycare, after school care, and classroom spaces to potential families considering your facility. Call us today to schedule a shoot of your facility!

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Tittle Brothers Construction – Google Streetview Trusted Tour – Canton, Michigan

We stopped by Tittle Brothers Construction in Canton for a Google Business View Tour. Tittle Brothers Construction works on just about every part of a house you can imagine! From roofing and siding to chimneys and insulation, they have you covered. GBV tours are a great way to appear higher in search results on Google and more of your company’s information will be displayed on the results page if you have a tour. It’s also a useful tool for showing customers where you’re located and what to expect when they get there. Check out the tour below!

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Union Partners – Event Photography – Comerica Park Picnic – Detroit, Michigan

We joined Union Partners at Comerica Park for the Tigers’ last home game of the season to capture their employee picnic. It was a blast shooting this event! Union Partners is an investment company that creates relationships with its partners who work in the metals and logistics industry. This event brought together their partners from the different companies for a day dedicated just to them – an employee celebration! Employees brought their families, there was a buffet of yummy food, face painting, and they enjoyed watching some baseball. It was a great time for everyone! Here are some highlights from the day.

They had hats and other goodies made with company logos.

A group photo of the families together. Go Tigers!

The kids loved having their faces painted.

Who wants their face painted?

Such a fun outing for families!

Modeling the Union Partners bag that was made for the families.

What a shot!

The kids were having a blast!

There’s always time for silly selfies.

Check out the adorable jersey koozies.

Kids of all ages enjoyed the face painting!

Go Tigers!

The picnic was fun for all ages!

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